VLS Call
Date & Time: Wednesday, September 15th, 12 noon - 1 pm EDT
Location: Your Office or Home
Cost: No Charge; Members Only Event
RSVP by Friday 12 noon EDT Friday, September 10, 2010 to ensure that you receive the dial-in information.

Click here to make a reservation.

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you aren't alone.

Professor Piskorski has spent years studying users of online social networks and will discuss his surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest kid on the block—is sharply different from forerunners such as Facebook and MySpace. Professor Piskorski will also discuss his insights that helped companies develop strategies for leveraging these various online entities for profit.

Mikolaj Jan Piskorski

Mikolaj Jan Piskorski, is an Associate Professor of Business Administration and Marvin Bower Fellow in the Strategy Unit at the Harvard Business School. Professor Piskorski's current research examines how firms can harness the power of social networks together with innovative organizational designs to build and implement sustainable strategies. He is also an expert on why and how people use on-line social networks, both in the US and abroad, and how firms can use them to increase viral product adoption. He has also applied many of these insights to large organizations as they seek to become more agile and use social networks to execute their strategies. Professor Piskorski's previous research examined the role of social networks in the venture capital industry.

Professor Piskorski received his B.A and M.A. (Cantab) from University of Cambridge where he read Economics and Politics at Christ's College. Subsequently, he received A.M. in Sociology and Ph.D. in Organizational Behavior from Harvard University. Professor Piskorski is also Managing Director at Market Platform Dynamics where he consults extensively to large corporations in the financial services industry.

The VLS is a monthly noontime one-hour audio-only conference call for members of HBS clubs and associations. As a benefit to HBSAAA members, the VLS call is open to the first 30 members who respond. Click here to RSVP by 12 noon EDT Friday, September 10th. We will email instructions for dialing in to the call. (Note: You can check your HBSAAA membership status by signing in to http://www.hbsaaa.org using your HBS LEFA. If you are not a current HBSAAA member, we encourage you to join, or to renew your membership.)


Click here to make a reservation.